The purpose of internet search engine optimization is to make a website as search engine friendly as possible. Search engine optimization doesn’t require specialised knowledge of algorithms, programming, however, it does require a comprehension that is fundamental of how search engines work. There are two main aspects of search engines to consider before jumping in: how search engines determine what pages refer to which keywords and phrases.
Search engines work algorithms
In the simplest terms, search engines gather data about a website by sending an electronic crawler to go to that website and copy its content which is stored in a search engine database. Knowing how crawlers read information on a website is essential for basic SEO. Crawlers are designed to read website content like you and I read a paper. There’s no need to manually or electronically send your site to main search engines. Search crawlers are perfect in finding it, provided link to your website exists somewhere online.
Search engines have an uncanny capability to judge a topic or theme of pages they’re examining, and use this capability to examine a topical relationship of pages which are linked with each other. Once a search crawler finds your site, helping it to get around is the first priority. A website can be the most elementary page in a website, as its purpose is more to direct crawlers, but designers should keep website visitors in mind when creating a sitemap.
How a search engine examines a website
Search engines are supposed to provide their users with lists of pages that relate to search terms people enter into their search box. Search engines need to determine which one of billions of pages is applicable to specific words. In order to do that, a search engine needs to know your website refers to those words.
To start with, there are a few elements, a search engine looks at when examining a page. Following a website URL, a search crawler records a website title. A key to writing a good title is to keep in mind that readers will see a title as a reference link on a search engine results page. Search engines have a tendency to utilize it to gather information on a subject or theme of a page. As with a title tag, some search engines will display a description on search results pages, usually using it in whole or in part to provide a text that appears under a reference link.