To make informed decisions on the services and products, organizations make use of users’ personal information and data. The handling of said data must be controlled and only after consent by the user has been granted. Consent of personal data is how companies are building trust with their customers and also improving brand trust. Policies and framework laws such as the GDPR and the CCPA have also been put in place to control how personal data is handled. Failure of which can make you vulnerable to lawsuits and litigation.
To give you an understanding of consent management, read through this article. For more information, you can also click on ethyca.com/about-consent-management/.